Privacy Policy

Privacy Notice

We know that you care how information about you is used and shared and we appreciate your trust in us to do that carefully and sensibly. This privacy notice describes how we collect and process your personal information through and other Fresh Essential websites that reference this Privacy Notice (together "Fresh Essential Services").

What Personal Information About Customers Does Fresh Essential Collect?

We collect your personal information in order to provide and continually improve our products and services.

Here are the types of information we gather:

Information You Give Us: we receive and store any information you provide in relation to Fresh Essential Services. Click here to see examples of what we collect. You can choose not to provide certain information but then you might not be able to take advantage of many of our Fresh Essential Services.

Automatic Information: we automatically receive and store certain types of information when you use Fresh Essential Services, such as information about your use, including your interaction with content and services available through Fresh Essential Services. Like many websites, we use Cookies and other unique identifiers and we obtain certain types of information when your web browser or device accesses Fresh Essential Services and other content served by or on behalf of Fresh Essential on other websites. Click here to see examples of what we collect.

For What Purposes does Fresh Essential Process Your Personal Information?

We process your personal information to operate, provide, and improve the Fresh Essential Services that we offer to our customers. These purposes include:

Provide, troubleshoot, and improve Fresh Essential Services. We use your personal information to provide functionality, analyse performance, fix errors, and improve usability and effectiveness of the Fresh Essential Services.

Comply with legal obligations. In certain cases, we have a legal obligation to collect and process your personal information. For instance, we collect from suppliers information regarding place of establishment and bank account information for identity verification and other purposes.

Communicate with you. We use your personal information to communicate with you in relation to Fresh Essential Services via different channels (e.g., by phone, email).

Fraud Prevention. We process personal information to prevent and detect fraud and abuse in order to protect the security of our customers, Fresh Essential, and others.

Purposes for which we seek your consent. We may also ask for your consent to process your personal information for a specific purpose that we communicate to you. When you consent to our processing your personal information for a specified purpose, you may withdraw your consent at any time and we will stop processing your data for that purpose.

What About Cookies?

To enable our systems to recognise your browser or device and to provide Fresh Essential Services to you, we use Cookies.

Do We Share Your Personal Information?

Information about our customers is an important part of our business and we are not in the business of selling our customers' personal information to others. Fresh Essential shares customers' personal information only as described below and with, Inc. and the subsidiaries that, Inc. controls, that are either subject to this Privacy Notice or follow practices at least as protective as those described in this Privacy Notice. Additional categories of recipients include:

Third Party Service Providers: We may employ other companies and individuals to perform functions on our behalf. Examples include applying for a job via Workday or applying to become a UK supplier. These third-party service providers have access to personal information needed to perform their functions, but may not use it for other purposes. Further, they must process the personal information in accordance with this Privacy Notice and as permitted by applicable data protection laws.

Business Transfers: As we continue to develop our business, we might sell or buy other businesses or services. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise). Also, in the unlikely event that Fresh Essential or substantially all of its assets are sold, customer information will of course be one of the transferred assets.

Protection of Fresh Essential and Others: We release personal information when we believe release is appropriate to comply with the law; enforce or apply our Service Terms and other agreements; or protect the rights, property, or safety of Fresh Essential, our users, or others. This includes exchanging information with other companies and organisations for fraud protection.

Other than as set out above, you will receive notice when personal information about you might be shared with third parties and you will have an opportunity to choose not to share the information.

Transfers out of the European Economic Area. Whenever we transfer personal information to countries outside of the European Economic Area, we will ensure that the information is transferred in accordance with this Privacy Notice and as permitted by the applicable laws on data protection.

How Secure is Information About Me?

We design our systems with your security and privacy in mind. We maintain physical, electronic, and procedural safeguards in connection with the collection, storage, and disclosure of personal customer information. Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you.

It is important for you to protect against unauthorised access to your password and to your computers, devices, and applications. Be sure to sign off when you finish using a shared computer.

What Choices Do I Have?

If you have any question or objection as to how we collect and process your personal information, please contact our Customer Service.

If you don't want to receive e-mail marketing communications from us, you may use the unsubscribe mechanism in the e-mail marketing communication or adjust your Email Subscription Preferences.

The Help feature on most browsers and devices will tell you how to prevent your browser or device from accepting new Cookies, how to have the browser notify you when you receive a new Cookie, or how to disable Cookies altogether. Because Cookies allow you to take advantage of some essential Fresh Essential Services, we recommend that you leave them turned on.

If you want to browse our websites anonymously, you may do so by disabling Cookies on your browser or by using an incognito window.

When you consent to our processing your personal information for a specified purpose, you may withdraw your consent at any time and we will stop any further processing of your data for that purpose.

In addition, subject to applicable law, you have the right to request access to, correct, and delete your personal information, and to ask for data portability. You may also object to our processing of your personal information or ask that we restrict the processing of your personal information in certain instances.

If you wish to do any of these things, please contact us using the details available here or contact Fresh Essential Customer Service.

Are Children Allowed to Use Fresh Essential Services?

Fresh Essential doesn't sell products for purchase by children. We sell children's products for purchase by adults. If you're under 18, you may use Fresh Essential Services only with the involvement of a parent or guardian.

How Long Do We Keep Your Personal Information?

We keep your personal information to enable your continued use of Fresh Essential Services, for as long as it is required in order to fulfil the relevant purposes described in this Privacy Notice, as may be required by law such as for tax and accounting purposes, or as otherwise communicated to you.

Contacts, Notices & Revisions

If you have any concern about privacy at Fresh Essential or want to contact our data controller, please contact us with a thorough description and we will try to resolve the issue for you. You can file a complaint with our supervisory authority, the United Kingdom Information Commissioner's Office, or with a local authority.

Our business changes constantly and our Privacy Notice will change also. You should check our website frequently to see recent changes. Unless stated otherwise, our current Privacy Notice applies to all information that we have about you. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.

Examples of Information Collected:

Information You Give Us When You Use Fresh Essential Services

You provide information to us when you: search for products or services; configure your settings on, provide data access permissions for, or interact with your device with the Fresh Essential Service; communicate with us by phone, e-mail, or otherwise; apply for a job with us.

As a result of those actions, you might supply us with such information as: your name; address and phone number; payment information; your location information; content of emails to us; and device log files and configurations, including Wi-Fi credentials, if you choose to automatically synchronize them with our Fresh Essential Services.

Automatic Information

Examples of the information we collect and analyse include: the Internet protocol (IP) address used to connect your computer or other device to the Internet; computer, device, and connection information such as device application or browser type and version, browser plug-in types and versions, operating system, or time zone setting;

the location of your device or computer, including MAC address, device or session ID and connection type; Fresh Essential Service metrics (e.g., the occurrences of technical errors, your interactions with service features and content, your settings preferences and backup information, location of your device running an application, information about uploaded images and files (e.g., file name, dates, times and location of your images) error related data status, capability, confirmation, functionality, performance data); content use history, which we sometimes aggregate with similar information from other customers; the full Uniform Resource Locators (URL) clickstream to, through and from our website (including date and time); cookie number; products and/or content you viewed or searched for, page response times, download errors, page interaction information (such as scrolling, clicks, and mouse-overs); phone numbers used to call our customer service number.

We may also use device identifiers, Cookies, and other technologies on devices, applications, and our web pages to collect browsing, usage or other technical information for fraud prevention purposes.